All posts by Dave Hayes

I am based on the south coast of the UK, about hour from London and a Home Business Coach & Online Marketing Specialist Since being introduced to direct marketing response in the summer of 1991, copywriting has always fascinated me, to the point that I find it probably the most exciting industry to work in and be associated with. As a result, I have since studied various copywriting courses, associated with various industry sectors, such as finance, investment, property, import/export and the internet to name a few & including the world of online business advertising, which I discovered in 2002 With the starting of social media sites such as Linkedin ( 2003), Facebook ( 2004), YouTube ( 05) and Twitter (06) it has become increasingly important, especially for business owners to have a presence on one, or more of these networks, to raise brand awareness. However, for some, the very mention of social media, conjures up, sheer terror, but this is due in the main, to not understanding it very well, or not being shown how powerful a marketing tool it can be & perhaps more importantly... How it can free your time up From a personal perspective, being an established & experienced Social media professional, having had a presence on all the major social networks as and when they started, I now help those who have no idea, or who are not sure how to use it. I am proficient in article writing, blogging, advertising and marketing, public relations and social media marketing techniques, has made me become one of the most sought after writers for clients, due to my unique style, which attracts new customers for people, producing above average results. Outside of work, I am a football mad, AFC Wimbledon fan who also happens to be a Dons Trust Member. I look forward to networking with you, moving forward.

The Guardiola Effect

With Portsmouth appointing Danny Cowley and his Brother Nicky as new coaches yesterday and having watched their interview, It was hard not to start thinking of the Guardiola Effect.

In case you haven’t seen the interview, the Cowley brothers were asked how they like their teams to play football.

The answer …

With a High Pressing line, attacking on the front foot and fast, giving the opposition no time to think

Having listened to this, the mind started to wander towards Pep Guardiola. You see his teams have played that way for years. The results are obvious. Trophies!

Now you can argue that he has brought success, but there are many negations for that, because players still have to perform. Although, if you were in charge of a team that had very very rich owners giving you a blank cheque book to buy the best, then I challenge you to not buy them.

Its this transition caused by Guardiola, that has led a number of managers to follow suit. Some examples are: Mauricio Pochettino, now at Paris St Germain, Maurizio Sarri, formerly of Chelsea and Juventus and Jurgen Klopp, of… Oh Yes, Liverpool.

Now these are some more famous examples. Each of course would argue that he has his own ideas behind that philosophy. Lets, however, look closer to home for some more examples of The Guardiola Effect.

In the Championship, Darren Moore now at Sheffield Wednesday, while in League One: Grant McCann at Hull City, Russ Martin at MK Dons. More on MK Dons in a moment. Mark Robinson at AFC Wimbledon and finally Darren Ferguson at Peterborough All of these are managers who, are adapting the Guardiola effect.

Now when you actually stop and think about it, the principle is very simple. Your team has two parts of its game. In Possession and Out of Possession. Simply put, when you lose the ball your have to win it back again and keep control of it so you can dictate the pace of the game and wear the other team down.

Ultimately, you want to be playing in your opponents defensive area, which is your final third because attack is the best form of defence.

Make Sense?…

Games of Football are won by scoring goals and not conceding them. This was embodied by Guardiola’s teams at Barcelona, Bayern Munich and now Manchester City

If you concede more than one every game, then clearly you are not going to be very successful. This brings me on very nicely to two team who through the years, do this very well.

First cast your mind back, waayy back to the mid-eighties. Wimbledon, love them or loathe them, played the game this way. In those days they played the POMO game – Possession Of Maximum Opportunity.

It was successful, though they bypassed the midfield and relied on winning second balls, they gained lots of promotions this way and won an FA Cup Final in 1988 against Liverpool thanks to a Lawrie Sanchez goal.

Bolton Wanderers, years later under Sam Allardyce, were also as successful playing like this. Now fast forward to date and this current season. Currently in League One, MK Dons under the guidance of Russ Martin, they are arguably playing the most successful brand of football throughout the Football League.

They play possession based football, which week in week out causes their opponents no end of problems and Martin’s side invariably win the stats charts by miles compared to other teams.

MK Dons, play the Guardiola Effect very well, wearing teams down and it is no coincidence that they often score last minute goals, simply because the other team are tired from trying to win the ball back.

The transition is fairly smooth and the opposition very rarely get to touch the ball. A testament to how effective this style of play is demonstrated by regular appearances of MK Dons players’ names appearing in the League One Team of the Week.

Now they may not win promotion this season, but the play-offs are a possibility along with Portsmouth. They will be strong favourites for automatic promotion, possibly even as champions next season from League One.

Whether Portsmouth do get Promotion this season via the play-offs, due to the Guardiola effect remains to be seen, but it will be an exciting period in PO4 for the next 12 games.

So, who else will the Guardiola Effect… Affect?

DONS Youth Show The Way

AFC Wimbledon’s Youth side last night showed the Senior Team just how to win a football match by beating Burnley 1-0 in the FA Youth Cup at Plough Lane.

The team has been together for a few years now and they successfully took the game to their Premier League counterparts. The result was all the more enjoyable because Burnley are a Category One Premier League Youth set up unlike AFC Wimbledon.

In another twist of irony, the game at Plough Lane last night was AFC Wimbledons Youth sides first appearance at the Stadium

In addition, it also came some 46 years after the original Wimbledon Travelled to Lancashire in the FA Cup and defeated Burnley 1-0. The goal on that memorable occassion was scored by Mick Mahon.

Fast forward to the present day, however, and it was Wimbledon who took the game to their Premier League opponents.

In yet another ironic twist, The Dons formation for last night’s game was a 3-5-2 formation. Yes!!!… the very same much maligned formation the first team were playing before Glyn Hodges left by mutual consent.

On this occassion the 3-5-2 formation was made up like this: Three central defenders, two holding midfielders-to give cover to the back line while also allowing the left and right sided central defenders to provide overlaps for the midfield, four midfielders, which comprised two wing backs and two central midfielders, one of which was an attacking midfielder and finally one lone striker.

From the outset The Dons took the game to Burnley and were unlucky not to be leading at the break.

It should also be pointed out, that AFC Wimbledon’s youngsters are no strangers to getting good results. In the past they have also won significant victories against Newcastle and Chelsea.

They have also won a trophy this season by beating Rotherham on their own patch, courtesy of a goal from Matthew Cox… Their Goalkeeper, who used to to play, of all things… Rugby!!

Last night, however, he was just one of the stars as Wimbledon scored their 81st minute winner through Paris Lock.

What is clearly very evident, is that the Youth team are showing the Senior Team the way forward and are in a lot of ways better to watch than the seniors, though that is a matter for another day.

For now though, the Dons Youth March on!

Portsmouth aPPOINT Danny Cowley as new boss

Portsmouth FC, who are currently looking for a new manager, have gone strangely quiet on this topic in the last few days. Joe Gallen, was the Interim coach for Tuesday night’s game at Peterborough.

The club, however, say they have had a number of applications, but despite their being several names linked to the job, two appear to have rules themselves out completely. Those being Neil Harris and Daniel Stendel. This was on the basis of the appointment Portsmouth are keen on, which is short term until the end of the season. While both Harris and Stendel, wanted longer term contracts.

All of which has apparently left the path clear for the Cowley Brothers. Danny and Nicky Cowley, who have been out of work since leaving Huddersfield. It is understood the club have held extensive talks with the pair and have named them as new coaches of Pompey until the end of the season.

It is not understoood what role if any Joe Gallen will play in the new set up. Gallen has been Kenny Jackett’s right hand man, for several years, but in the wake of Jacketts departure, he was put in sole charge. And judging by the way he donned more formal clothing on Tuesday sees himself as a candidate, but with the Cowleys set to be appointed it might be a different picture.

Fan Excitement

Will the Cowleys appointment give the fans excitement? They certainly were not the coaches that perhaps many were expecting, however, they are still none the less very successful at lower league level

Every club they have been with since starting out at Concord Rangers they have improved and more importantly from Portsmouth’s view, achieved promotion to a higher league.

Their last notable success was with Lincoln City, before the Cowleys’ appointment Lincoln were a non-league side, but under the Cowleys they got promoted back into the Football League & subsequently gained promotion to League One.

This success attracted Huddersfield Town to come calling. The Brothers then left Lincoln, who at the time were riding high in League One to take over at the Yorkshire based club. Sadly for them despite saving The Terriers from relegation, the Cowleys were sacked and have been out of work ever since.

Success

Right now though they may not star names as some other managers are, but if they bring success to Pompey and achieve promotion to the Championship then the Fratton Faithful will be very happy indeed!

The brand of football the Cowleys will bring to Pompey is expansive and attacking so you can be sure given the talented squad the South Coast club have, in my opinion if not automatic promotion, then at the very least the play offs are a certainty. Either way though it is going to be a very exciting end to the season for the club.

Do you think Pompey will be promoted to the Championship at the end of the season? Let us know your thoughts in the comments below…..

Portsmouth’s MANAGERIAL dILemma

Portsmouth Football Club hot on the heels of losing the EFL Check A Trade Trophy Final to Salford on Saturday are now facing a managerial dilemma

Following the shock loss to Salford City on Saturday Kenny Jackett, the first team manager departed the club.

Many die hard Pompey fans will tell you its been long over due. This author, however, was in the camp of seeing what happens at the seasons end That though proved to be a false hope after the result on Saturday

Portsmouth were devoid of ideas and persisted in trying to go through Salford’s packed midfield, which clearly failed to work. When they did finally open the midfield up, they had joy in getting crosses in.

But that digresses from the point…

This brings us to Pompey’s managerial dilemma…

Following Kenny Jackett’s departure his trusted assistant Joe Gallen is in temporary charge for tonights game at Peterborough.

Gallen, according to the clubs website has the job on a game by game basis, while they interview prospective new managers

The dilemma is ultimately of the South-Coast Club’s own making according to Mark Caitlin the CEO

It is like this, Portsmouth are currently just outside the League One play -offs in seventh position. This is because other results went against them on Saturday. There is still 13 games left to play in the 2020/21 season Caitlin has stated that the post is attracting plenty of interest.

So, with this in mind, do they stick with Joe Gallen until the end of the current campaign? Appoint an Interim manager and then weigh up their options again in the summer? Or confirm a permanent manager now and go for it?

Of the many linked names with the vacancy these are just a few of the names that stand out:

Potential Candidates

Daniel Stendel you might recall was in charge of Barnsley, when they got promoted from League One and he got them playing some super football.

He led the Reds to promotion to the Championship at the first attempt as well as winning the EFL League One Manager of The Year award.

This subsequently attracted the attention of Hearts and Stendel was tempted north of the Border to the Scottish Premiership, against the back drop of the Scottish clubs troubles at that time.

Currently now out of work, it is thought he has been interviewed for the job. The sticking point seems to be the length of the contract Portsmouth are offering, as discussed above.

Add into the equation, the fact that AS Nancy in France are also very keen on him and willing to offer him a longer term contract, then it becomes a real dilemma for Portsmouth and one that is of their own making

There are of course other names in the frame, such as Neil Harris, but he is unlikely to excite fans despite the fact that he got Millwall promoted from the Championship.

Danny Cowley, is another linked name, but has previously stated he wants to manager in the Championship following his time at Huddersfield Town.

On the other hand, Cowley has said that he would like the chance to take Pompey there. They are after all: a big club, great history, superb fan base and Cowley has a more than impressive CV, which until the Huddersfield appointment was littered with success and numerous promotions.

So, with all that said what do Portsmouth do? Let us know your thoughts in the comments below….

Will it be Fortress Plough Lane for the DONS?

The Dons will be looking to turn Plough Lane into a fortress once again with victory against the Latics.

The last time the two sides met Wimbledon edged the game 3-2 at Wigan in what was the then Interim Coach Mark Robinson’s first game in charge.

Ironically, since that game Wigan have also dispensed with their manager, and come into tonights game with Leam Richardson in temporary charge.

The Dons have no fresh injury concerns ahead of the game, with regular on loan goalkeeper Sam Walker still out with an injured knee. So that will mean Wimbledon Youth Product Nik Tzanev continues between the sticks.

Tzanev will be looking to keep another clean sheet, to back up the one gained at Bristol Rovers on Saturday. He is a more than able deputy.

Dons only other injury concern is over Ethan Chislett who has a slight sprain.

It should prove an interesting game tonight, as a win will take the Dons potentially out of the drop zone depending on other results going their way, but if they play to their true potential then this is certainly possible.

Will it happen? Roll on 8.30pm and we shall see……